Trend Alert: Modern Mermaid

As a new feature on Blonde Ambition, I’m going to start writing ‘Trend Alert’ posts. These posts will be dedicated to upcoming/current trends and even delve into past seasons to see if the trend has cropped up before in fashion history. To kick off the new feature, I’ll be writing about the mermaid trend which has caused waves in recent years and once again this season.

With unicorns and mermaids having taken the internet by storm this year it was only a matter of time before the fashion world got involved. But this isn’t the first time we’ve seen the trend. S/S ’12 was definitely spent under the sea with Chanel’s catwalk looks adorned with scale prints, dripping in pearls and Versace’s various whimsical seahorse, starfish and scallop print dresses in an array of plissé pastels.

The poolside pick of the nation this summer, the mermaid trend has been seen everywhere, but especially in swimwear. Most high street and online retailers such as Primark, Missguided and Pretty Little Thing have all produced their own versions of mermaid themed costumes and bikinis featuring slogans, shell prints and aquatic colours. Away from swimwear we’ve seen metallic fabrics, layers of taffeta and accessories adorned with sequins and that all important iridescent shimmer.

See my top picks below and treat yourself to the trend!


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Photos: Vogue

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